Case Study

Anurag Gupta is an AI Discovery & Decision Funnel Strategist researching how AI systems reshape discovery, evaluation, and decision-making — and how Conversational and Agentic Commerce redefine how brands are found and chosen. With over 10 years of experience across SEO, performance marketing, and website conversion architecture, he helps businesses understand what visibility means in an AI-mediated world. He is the founder of KickAss Digital Marketing (a brand of Kickass Infomedia OPC Pvt Ltd), the infrastructure behind ZozoStack™, and the voice behind ShodhDynamics. ShodhDynamics investigates the structural forces shaping how AI systems influence trust, recommendations, and brand visibility. Rather than teaching tools, Anurag focuses on systems — how AI interprets brands, how authority is inferred, and why traditional SEO and ad logic breaks inside answer engines. His work is grounded in independent research (ORCID: 0009-0007-1480-4308), real experimentation, pattern recognition, and long-term visibility thinking — not hype or platform tactics. His investigation into how AI systems choose businesses before a buyer clicks anything is now published — Already Decided is available across all major platforms. Research profile: Google Scholar